Join PCM’s Clay Bess for a farmdoc daily conversation with Eric Coronel, Ph.D., Director of Science and Research at Field to Market. In this interview-style discussion, Eric will explain what Field to Market does, how the Fieldprint Platform measures on-farm sustainability, and how that data gets used by supply chain partners and farmer programs like PCM. Attendees will leave with a clear picture of how conservation practices translate into both financial and environmental outcomes. Open to farmers, conservation professionals, and anyone working across the ag supply chain.